Waypoint Post

Logo design, brand identity

Agency: Halftone Digital

Waypoint Post is a shipping company who needed a brand identity built from ground zero. The request for the final logo was to implement hidden characteristics relevant to the company. The final logo mark has multiple elements to it that represent the company: an arrow to indicate a waypoint direction, a hidden ‘W’ to also represent ‘Waypoint’, and the entire bug representing a box.

This branding was developed to match the positioning of approachable, efficient, and reliant without looking too rigid or corporate.